Heta is a contemporary upper class fashion brand from Seoul by Designer Hoyoung Chi.
HETA basically means the letter “H” in Greek language. Here, we pronounce the H silent. By this implementation, the brand obtains a new character to the original meaning. The existence and the form of silence has the same effect as the aim of Heta. Understatement is achieved. And what seems to be every day wardrobe for the superficial eye becomes much bigger on closer inspection. An eye for the detail reveals the full extent of creativity.