Helmut Lang



Helmut Lang is a designer label founded in 1986 which, in view of today's zeitgeist, has had one of the biggest and most far-reaching influences on today's fashion world. With his style and his form of minimalistic understatement the Austrian made himself immortal. Marketing was already high on the agenda in the 1990s and so Helmut Lang let New York taxis drive through the metropolis with his iconic branding on the taxi signs.

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Helmut Lang

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Helmut Lang

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