C2H4 was founded in 2014 by the young striving designer Yixi Chen from China. With their futuristic style & conceptional campaigns, C2H4 is a big player in contemporary fashion and not only a young upcoming brand.
C2H4 is the chemical formula for ethylene. A compound substance of carbon - of which all life on earth is made. C2H4 is a brand dedicated to the creation and composition of elements to create new matters.
This concept is transferred from chemistry into fashion - which is why the term C2H4 Laboratory is used. Designers and minds behind C2H4 call themselves chemists who cross and combine different elements from the universe to manifest something new. The concepts and attitude are always future-oriented and visionary, dealing with topics that have not yet happened, exposing variables, theories and facts.