BRAND

Medicom Toy, a Japanese toy brand, has transformed from its modest beginnings in 1996 into a global phenomenon. Known for its highly sought-after collectibles and design objects, the brand taps into the realms of anime and mainstream pop culture, captivating enthusiasts worldwide. One of their most iconic lines is the Kubrick and BE@RBRICK series, featuring bear-shaped figures in various sizes that have become cultural icons in their own right. Limited in quantity, these collectibles are cherished by a devoted following, including renowned personalities such as Pharrell Williams, Grace Coddington, and DJ Khaled. Through the technique of blind box packaging, Medicom Toy encourages trading, buying, and selling among collectors, fueling the excitement of completing coveted collections. The brand's collaborations with influential names like KAWS, BAPE, Star Wars, and Chanel have further solidified their presence, particularly in the streetwear and fashion realms.


HISTORY

Since its establishment in 1996, Medicom Toy has come a long way, evolving from its early days when it shared premises with a tonkatsu-spot in Tokyo's Ebisu district. From the outset, Medicom Toy's unique collectibles and design objects captured the attention of enthusiasts worldwide. The brand gained immense popularity for its limited-edition releases that seamlessly blended elements of anime and mainstream pop culture. Over the years, Medicom Toy's BE@RBRICK series, featuring their iconic bear-shaped figures, emerged as a global sensation and garnered a devoted following. The brand's collaborations with renowned names in the fashion and streetwear arenas, such as KAWS, BAPE, and Supreme, propelled Medicom Toy into new heights of recognition and influence. Notable milestones include fashion shows that showcased their innovative designs, collaborations that merged art and popular culture, and an extensive list of collaborations with prominent brands. Through their exhibitions, Medicom Toy continues to engage and captivate collectors and enthusiasts with their ever-evolving and highly sought-after creations.


DESIGNER

At the helm of Medicom Toy is Tatsuhiko "Ryu" Akashi, the visionary founder and CEO who has seamlessly merged childhood nostalgia and adult fascination with collections. With his keen eye for design and understanding of popular culture, "Ryu" created the iconic Be@rbrick, a distinctive silhouette blending humanoid features with teddy bear characteristics. His creative genius has transcended boundaries, resulting in collaborations with prestigious names across various industries. From commemorating legendary figures like The Beatles and Andy Warhol to partnering with influential brands such as Stussy, Levi's, and NEIGHBORHOOD, "Ryu" has established Medicom Toy as a force to be reckoned with in the realms of style and fashion. His achievements reflect his ability to bridge the gap between art, fashion, and popular culture, capturing the imagination of millions worldwide. With a global army of Be@rbrick collectors, "Ryu" has solidified Medicom Toy's position as a leader in the toy industry, continuously pushing creative boundaries and captivating enthusiasts across different sizes and designs.